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Matthew
Ravenhall

2015

I'm a Senior Interactive Producer with experience producing integrated global campaigns for the worlds largest brands. I champion delivering the best work with the best people; working on the forefront of creative innovation to deliver globally recognisable work.

2012Wieden + Kennedy
Senior Interactive Producer
2010M&C Saatchi
Interactive Producer
2008Colenso BBDO / Proximity
Frontend Developer

Wieden + Kennedy
Amsterdam

2016
-
2012

Site   http://www.wkams.com
Role   Senior Interactive Producer

The Interactive dept. at W+K is a small dedicated team of people driven to make great work. As an integral part of this team I worked across all clients to help develop and produce interactive ideas that reflect W+K's tradition of creating amazing brand campaigns.


Responsibilities

  • Lead production of interactive campaigns
  • Help manage interactive dept.
  • Develop and maintain relationships globally with production companies
  • Collaborate with creative teams to develop concepts
  • Educate staff on effective interactive processes
  • Create internal projects to educate and provoke creativity
  • Revise internal documentation to align with global standards
Wieden + Kennedy Amsterdam - Reception

Booking.com
Best 2016 Ever!

2015

Agency   Wieden + Kennedy

For the coming year Booking.com encoured everyone to make reservations not resolutions, to make 2016 their Best 2016 Ever.

We built a tool that does just this; the Resolution Translator, an interactive site that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica?


Highlights

  • Partnered with Stinkdigital
  • Feasability check and concept development
  • Presentation / Sell-in to clients
  • Project development and management
  • Helped develop client digital managment processes

W+K
Give a F#%K

2015

Agency   Wieden + Kennedy

Give A Fuck is a charitable platform that serves to connect the creative community with social causes.

The first challenge for the platform, which launched on December 9 2015, was to raise money for those affected by the refugee crisis unfurling across Europe.

Over 60 artists from around the world created and donated artworks to our site www.letsgiveafuck.org – over 100 specially crafted one-off or limited edition pieces that represent or feature ‘a fuck’.


Highlights

  • Ideation of concept
  • Development of project
Give A Fuck

Booking.com
GIFify

2015

Agency   Wieden + Kennedy

To wrap up the Wing It campaign, Booking.com challenged the Internet to decide and celebrate those who nailed summer ’15.

Partnering with the best GIF artists around the world, we immortalised the most killer summer shots into shareable GIFs, and celebrating all this summer greatness on the ‘Booking hotel lobby of summer fame’.

See them all on www.giphy.com/bookingcom


Highlights

  • Sought out, contacted and hired all the GIF artists:
    Cari Vander Yacht, Chris Timmons, Justin Gammon and James Kerr.
  • Setup an in-house war room for the duration of the campaign
  • Worked closely with Booking.com digital agency - AKQA on the social listen & response
Gifify

Heineken
Legendary Posters

2014

Agency   Wieden + Kennedy

The project that transformed paper into Legends.

In support of global non-profit, Reporters Without Borders, we partnered with 40 legendary individuals from the worlds of sport, entertainment and art to create Heineken’s Legendary Posters. More than just pieces of paper, each poster travelled the world, met extraordinary people and lived through amazing experiences. From the one that voyaged to space to the one that was burnt on a volcano in Iceland, each poster came back with its own story to tell.


Highlights

  • Multi award winning project
  • Partnered with Resn
  • eBay API integration for auctioning of the posters
  • Managed the publishing of social content to Heineken's global channels

Booking.com
Stay if you dare

2013

Agency   Wieden + Kennedy

With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels.

Giving fright-loving audiences what they wanted for Halloween, we created a targeted campaign for Booking.com so scary it had viewers believing they were witnessing the next great horror film.


Highlights

  • Partnered with Resn
  • Unique reverse parallax where people scrolled up the site
  • Advanced animation and audio to enhance experience

Carrera
Global .COM
Redevelopment

2013

Agency   Wieden + Kennedy

The new Carrera website embraced the brands DNA, bringing to life the racing attitude with big determined visuals and bold graphic elements. Product is at the forefront and the full product catalogue is bought to life with large images and intuitive interactions, ensuring a fast and clear navigation. A fashion editorial approach provides background to the brand and collections creating inspiring shareable content that ladders up to the racing attitude.


Highlights

  • Partnered with Random Studios
  • First large-scale website development for W+K Amsterdam
  • Setup for easy integration of e-commerce
  • Fully responsive build
  • Integrated for current and future brand campaigns

M&C Saatchi
Auckland

2012
-
2010

Site   http://www.mcsaatchi.com
Role   Interactive Producer

Having worked closely with the management team previously, they brought me on to develop the agency's digital capabilities. I lead all interactive projects nationwide, implementing key systems and processes which created the foundation of the department.


Responsibilities

  • Lead production of interactive campaigns
  • Conception of interactive ideas
  • Worked closely with strategy department
  • Implemented resource management systems
M&C Saatchi

Orcon
Spider Art

2012

Agency   M&C Saatchi

Robots, social media, spray cans and three of the world’s leading design creatives came together in Auckland's Semi-Permanent to create what’s believed to be the world’s first art painted by Twitter­-controlled bots.

Barcelona graphic designer and illustrator Alex Trochut, Melbourne design studio SouthSouthWest and New York artist, designer and printmaker Kelli Anderson – all speaking at Semi­Permanent – are lending their support by gifting bespoke stencils that will be affixed over three giant canvases.


Highlights

  • Ideation of concept
  • Interactive Installation
  • Partnered with We Love Inc

Colenso / Proximity
Auckland

2010
-
2008

Site   http://www.colensobbdo.co.nz
Role   Developer / Interactive Producer

I started out at AIM Proximity as a front-end developer, working alongside an extremely talented team pushing the boundaries of development.

I saw the growing need for Interactive Producers who truly understood the demands of interactive design and development who could undertake such project. Therefore I worked my way into a production position taking on small projects, quickly progressing onto larger projects.


Responsibilities

  • Progessed from development into a producer
  • Focus on front-end development (HTML, CSS, JS)
  • Worked on site with clients
  • Developed ideas and presented them to clients
Colenso / Proximity


Contact

 

To view and/or discuss my more extensive portfolio of projects, please contact me via email. Including: 3D Printing (art, jewellery, parts), interactive conductive paint mural, the 'Quest for Glory! - Interactive Process' pixel art poster, and much more.


Email:
matt@ravenhall.co.nz

LinkedIn:
https://www.linkedin.com/in/ravenhall

Twitter:
http://www.twitter.com/ravenhall

Matthew Ravenhall